The necessity of specialized media for the future of the exhibition

In today’s world, the use of digital and multimedia tools in exhibition information is essential.

Note from: Mahsa Malekpour – Public Relations Manager of Isfahan Province International Exhibitions

The exhibition industry, as one of the important tools for economic, cultural and commercial development, requires specialized media for awareness, analysis, information and accurate news coverage.

However, currently, only a few publications and media are active in this field. Given the scope and growth of domestic and international exhibitions, the diversity and multiplicity of specialized exhibition media can help increase the quality of information and the speed of transmission of news, analysis and specialized data.

Specialized media provide a platform for interaction between organizers, participants, visitors and policymakers by providing accurate and professional content. Analytical reports, expert interviews, news coverage, and introduction of new trends in the exhibition industry can help make better decisions in this industry. Currently, many of the country’s important exhibitions lack extensive and coherent media coverage, and their news is mostly published in the general media, which usually lacks a specialized perspective and in-depth analysis regarding this industry. This media vacuum has reduced the awareness of exhibition industry activists of opportunities, global trends, innovations, and challenges facing this industry.

Increasing the number of specialized media in the exhibition industry, in addition to providing information, can help strengthen business interactions and attract investment. Media that continuously and professionally review exhibitions, introduce participants, and analyze market opportunities will play an important role in facilitating business communications and economic growth.

In today’s world, the use of digital and multimedia tools in exhibition information is essential. Online media, social networks, podcasts, video analytics and live streaming platforms can increase the scope of news coverage and media impact. However, in our country, the main focus is still limited to print media and digital capacities are not properly utilized.

Ways to contact Isfahan Province Exhibitions Company:
http://www.linkedin.com/in/isfahanfair
instagram.com/isfahanfair
aparat.com/isfahanfair
isfahanfair.com
@isfahanfair Our address in Telegram
@isfahanexpo Our address in ITA